Hi there, I'm Gus.

Hi there, I'm Gus.

Hi there, I'm Gus.

Technology & Data Leader

Technology & Data Leader

Technology & Data Leader

I build organizations and products that bring people & data together. 

A little about myself…

A little about myself…

A little about myself…

I’m a transformation executive who helps organizations turn complex business challenges into scalable products, platforms, and operating models. My work has spanned healthcare, digital media, marketplaces, enterprise software, and venture-backed startups.


I began my career in consulting, leading global pricing, analytics, and data transformation initiatives at @PROS.


Since then, I’ve helped scale and modernize technology platforms for PE- and VC-backed companies including @SleepDr, @RigUp, and @RedVentures. Along the way, I’ve led M&A diligence, built HIPAA-compliant healthcare platforms, navigated cybersecurity incidents, and helped organizations use data and technology as strategic advantages—not just operational tools.

Most recently, I co-founded @FigID, a healthcare infrastructure startup focused on verified health data and consumer-controlled health credentials. The experience reinforced my passion for building products, working alongside founders, and bringing ideas from concept to execution.


I hold both a BS and MS in Industrial Engineering from Georgia Tech, graduating summa cum laude, and have completed executive programs through Harvard & MIT.


Originally from Caracas, Venezuela. Spent most of my career in Texas. Currently based in Key Biscayne with my wife and two kiddos.

FigID Health

Co-founder, Co-CEO

Santa Tech & Data

Founder & CEO

Sleep Doctor

Head of data & platform engineering

RigUp

Sr. mgr, data engineering

Red Ventures

Head of data (EDU vertical)

HigherEducation.com

Sr. dir, analytics & data science

PROS

Head of SWAT (Prof. Services)